GRA2: CA02 – Strategic Design2 – Brodie’s Books

mockup of brand logo

Introduction

My interpretation for this task is that we start working through the modul assignments and building up the work for the course assignment. We need to rebrand a company that is called Broodie’s Books, they want to have a new look on their brand where we need to make a new brand identity with new logo, colors, coffee packaging, gift packaging, mockups for the vehicles and a brand style guide. After reading the brief on the assignment I knew that I wanted to rebrand this with a vintage look and feel since they want to use a lot of secondhand furniture and stuff in the bookshop/coffee bar. And I wanted to use green and gold because when I research old bookshops that’s the main colors on the facade, I did chose a darker green just to get better contrast between the two colors

TUSSOCK

0,26,64,26
188,140,68
bc8c44

WHITE

0,0,0,0
255,255,255
ffffff

MINERAL GREEN

28,0,6,69
58,80,75
3a504b

Logo

Brandguide